Argos Online

Dominating the online world is a key ingredient to success for any business. Fortunes can be won and lost on the internet. By being placed high in the search engine results you can make money and attract customers, and this is what argos do very well. In fact almost every successful real world company also has a very strong online presence. Argos is ranked at the top of the search engine results for the term “argos”, which is what you would expect. This is their brand name, and is the source of their business, so they really do need to be positioned for their own name.

They do this by optimising their website so that it does rank for their on name. This enables people to see their name first and so click through to their website and order goods and items. This is how argos makes money online. You can have the best website in the world, but if no one can find it then it is useless.

So it is essential that argos rank in the top position, as is the same for all companies. Argos also have a high street presence, and the argos catalogue is in over half the households in the UK at any given time. The cost of producing the catalogue, and the online version is huge, but the rewards are even bigger. The website has every single item that you will find in the physical catalogue, so there are thousands of pages, all linked together so you can quickly find what you are after.

Designing such a huge website is no easy thing, and making it easy to use is even more difficult. Customers will quickly leave or not use it if they cannot find what they want easily. Making the pages visible and clear is also essential, and perhaps the most important part is offering a secure way of shopping. People do not want to give their financial details over the internet unless they feel safe and secure to do so. Modern technology has taken care of this, and this is why online shopping has grown so big in the last decade. People now feel safe to shop online at argos, and this has boosted sales no end.

It is difficult to see how argos could improve their online presence, but they do advertise on national television all the time, and so bring more brand awareness every time they do advertise. They also advertise in the national press, in the popular newspapers and other mediums, which brings them into focus.

In summary, the argos way of doing business has grown into a fast and effective method. All advertising mediums are taken care of, and there are multiple ways of shopping to cater for everyone. Remember that not everybody has access to the internet, so the high street stores and the catalogue all play an important role in the argos business model. Many people still favour the traditional method of shopping, and like to physically see what they sre going to purchase before they buy. However, the online method of shopping offers a very quick ay of shopping, there are no waiting times this way. It is by far the most easy way to do your shopping, which is why it is so popular, and argos have got this down to a fine art because they were doing this long before he competition was. This experience has enabled argos to be the leader in the field, and is why they are the market leader.